Case Study: Southwest Airlines achieves meaningful employee savings with PerkSpot

Southwest Airlines needed more than just a bullet point on their list of “perks”

Southwest Airlines partnered with PerkSpot to find a better way to offer employee perks that reflected its brand, voice, and “heart.” The airline needed more than a generic benefits list—it wanted a solution that could communicate with employees in a personal, meaningful way while maintaining its employment brand standards.

PerkSpot provided a custom employee perks platform that let Southwest Airlines staff search for discounts on electronics, movie tickets, and more. The program has delivered strong engagement, with an 85% participation rate and average monthly savings of $110,000, while helping PerkSpot support Southwest employees with everyday savings.

Southwest Airlines

Jeffory Jolly

Manager, Employee Engagement and Travel