Case Study: TELUS boosts Chinese community engagement with Periphery Digital’s Lunar New Year WeChat campaign

TELUS boosts WeChat growth 14% with Periphery

Telus, a Canadian telecommunications giant, sought to increase its awareness within the Chinese community and drive leads during the Lunar New Year holiday. The company engaged vendor Periphery Digital and leveraged its expertise in Chinese marketing, specifically for a campaign on the WeChat platform.

Periphery Digital executed a comprehensive WeChat campaign that included advertorials, banners, an interactive game, and a livestream. The solution utilized targeted content, UTM tracking, and a strategic partnership with a popular WeChat publication. The campaign delivered outstanding results for Telus, including over 375,000 total views, a 14% account growth rate, and a 5.9% conversion rate that significantly exceeded the industry average.

Telus