Case Study: Samsung achieves 2.1M-user reach with Perion's programmatic DOOH platform

Samsung reaches 2.1M users with Perion

Samsung, a major electronics company, sought to launch its new Galaxy A series in Malaysia by harnessing the dynamic capabilities of programmatic digital out-of-home (DOOH) advertising. The challenge was to target key audience segments with high-impact, contextually relevant creatives that showcased the phone's different features, such as Nightography, at the most effective times of day.

Perion's SSP provided the solution, enabling dayparting to serve over 100 dynamic creative versions across 50 roadside billboards. Ads for night features ran after 6 PM, while other ads ran during the day, ensuring high contextual relevance during peak commute hours. The Perion-powered campaign was a great success, delivering over 3 million impressions and reaching 2.1 million users in Malaysia, effectively validating the campaign's strategic audience targeting.

Samsung