Case Study: nib boosts fan engagement and brand awareness with Perion's programmatic DOOH

nib reaches 1,036,491 impressions with Perion's real-time DOOH campaign

nib, a health insurance company based in Australia and New Zealand, sought to build brand affinity and drive deeper engagement during the 2025 Super Rugby Pacific tournament. As a sponsor of the Blues rugby team, their challenge was to activate this sponsorship in a meaningful and measurable way. They partnered with vendor Perion Network to execute a programmatic digital out-of-home (DOOH) campaign.

Perion implemented a solution using dynamic creative and location-based targeting on DOOH screens near the stadium. Messaging was updated in real-time based on the game's status, including pre-match, live score, and post-match creative versions. This campaign delivered over 1,036,000 impressions for nib, successfully transforming their sports sponsorship into a responsive and measurable media experience that created emotional relevance during key moments.

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