Case Study: SERA Architects standardizes performance reviews with PerformYard

SERA Architects - Customer Case Study

SERA Architects, an employee-owned architecture and design firm, needed to replace a manual, paperwork-heavy performance management process that was inconsistent across teams and difficult for employees to use. As the company grew quickly, HR Director Valerie Williams-Hurwitz looked for a flexible, scalable system that could standardize reviews while still fitting the firm’s collaborative culture.

PerformYard provided SERA Architects with a customizable performance management platform that supports quarterly check-ins, annual reviews, 360 peer feedback, self-reviews, and manager reviews. With PerformYard, SERA standardized competencies and made the process more transparent, consistent, and easy for employees to navigate, helping reduce favoritism concerns and giving employees clearer accountability and structure across the firm.

SERA Architects

Valerie Williams-Hurwitz

HR Director