Case Study: American Farm Bureau Federation achieves better, more focused performance conversations with PerformYard

How American Farm Bureau Federation shifted to simpler and open-ended reviews

American Farm Bureau Federation, the “voice of agriculture” based in Washington, DC, needed to modernize its performance management approach. The organization had been using a lengthy review form with 35 to 40 ranking questions, but wanted a simpler, more flexible process that better fit its culture and supported more meaningful manager-employee conversations.

With PerformYard, American Farm Bureau Federation implemented a semiannual check-in model using open-ended forms, custom review cycles, qualitative goals, and automated workflows. PerformYard helped the team make reviews more fluid and less burdensome, and Stefphanie Gambrell reported better, more focused conversations that are timely and meaningful, though no specific quantitative metrics were provided.

American Farm Bureau Federation

Stefphanie Gambrell

Executive Director of Human Resources