Case Study: Egg Strategy achieves transparent, continuous 360 reviews with PerformYard

Creating Transparency Through 360 Reviews

Egg Strategy, a Denver-based marketing and PR consulting firm with about 75 employees, needed a better way to manage performance reviews across its project-based teams. Its manual process relied on email, SurveyMonkey, and word documents for annual 360 feedback, self-evaluations, and development planning, which created a lot of administrative work, vague feedback, and surprise review outcomes. PerformYard was brought in to provide a more flexible, customizable performance management system.

With PerformYard, Egg Strategy automated annual and mid-year review cycles, added ongoing 360 peer feedback after projects, and replaced anonymous reviews with open, qualitative feedback. The company also shifted from PDPs to Multi-goal Action Plans to better track employee growth and promotion readiness. The result was a more transparent performance culture, fewer surprises, clearer expectations, and significant time savings for the HR team, making PerformYard a key part of how Egg Strategy manages performance today.

Egg Strategy

Krista Molloy

Human Resources