Case Study: Vodafone boosts graduate applications and female candidate numbers with PeopleScout

Vodafone overcoming a powerful consumer brand in graduate recruitment

The customer Vodafone, a major tech innovator, faced a significant recruitment challenge as its powerful consumer brand as a mobile phone retailer hindered its ability to attract young talent for its multifaceted tech careers. To overcome this perception issue and become a youth employer of choice, Vodafone partnered with the vendor PeopleScout. Their goal was to generate thousands of applications for graduate and intern roles from a more diverse audience.

PeopleScout implemented the #GenerationPossible campaign, a mobile-first strategy centered on social media and a core video to change perceptions and empower applicants. The solution included a matrix of social posts, videos featuring current graduates, and targeted on-campus events. The results were exceptional, generating over 16,000 applications (beating the target by 60%) and increasing female candidates by 23%. The campaign achieved millions of impressions across social platforms and significantly improved Vodafone's employer reputation.

Vodafone