Case Study: Vonage achieves increased customer engagement and stronger account-based selling with People.ai

Vonage Focuses on Account-Based Selling and Increases Customer Engagement with People.ai

Vonage, a global leader in cloud communications, partnered with People.ai to address weak visibility into account engagement and to scale account-based selling. Vonage’s API and sales teams needed a way to track and analyze all customer interactions—calls, meetings, emails and other activities—so sales leaders could better coach reps, prioritize accounts, and ensure reps spent time where it would drive the most value.

People.ai deployed its Data Foundation and Sales Solution to automatically capture buyer‑and‑seller activity, surface AI‑powered insights and leading indicators, push trusted data into CRM, and alert leaders to missing executive engagement. The result: 98% accuracy in sales data, more activity on the right accounts and opportunities, clearer cross‑sell/upsell visibility, and measurably better coaching and customer engagement driven by People.ai’s analytics.

Vonage

Terry Bird

Vice President Sales Enablement