Case Study: Seismic achieves 150,000 additional contacts and a 6% higher close rate with People.ai

Seismic’s Drive for Trusted and Reliable Data with Integrated Account Planning to Close More Deals and Increase Efficiency

Seismic, a sales enablement leader, faced unreliable activity data, fragmented inputs and weak account planning that hurt rep productivity, coaching and pipeline management. To close those gaps it partnered with People.ai, deploying People.ai’s ClosePlan and Data Foundation solutions to capture activities and standardize account planning directly in Salesforce.

People.ai implemented automated activity capture, deal-health scoring and a single source of truth so reps and ops could work from consistent, live data; the outcome was 150,000 additional contacts added, 98% matching accuracy with Data Foundation and a 6% higher close rate on deals using ClosePlan. By using People.ai, Seismic improved rep efficiency, cross-team collaboration and forecasting accuracy.

Seismic

Toby Carrington

Executive Vice President