Case Study: Cogniance improves sales team response time by 67% with People.ai

Sales Coaching Helps Cogniance Improve Sales Team Response Time by 33%

Cogniance, a global design, development, and consulting firm, needed a better way to onboard and coach its sales team across two continents. Sales Operations leader Sofiya Ulyak wanted clearer insight into sales activity, individual strengths and weaknesses, and the behaviors that drive results, and turned to People.ai for sales insights and performance data.

After selecting People.ai, Cogniance used the platform to track sales activity, provide real-time performance visibility, and build a data-driven onboarding and coaching process. The result was faster ramp-up for new reps and better sales management based on data; most notably, People.ai helped Cogniance reduce sales response time to prospects by up to 67%.

Cogniance

Sofiya Ulyak

Sales Operations