Case Study: New Relic achieves automated contact and activity capture to boost pipeline and customer retention with People.ai

New Relic Automates Contact and Activity Capture to Improve Pipeline and Customer Retention

New Relic, a high-growth B2B software company serving 16,000+ customers, struggled with inconsistent capture and assignment of contacts and activity across the customer journey, which hurt marketing attribution, sales productivity, and the ability to detect churn. To solve this, New Relic deployed People.ai’s Revenue Intelligence System, initially for APAC go-to-market teams and then enterprise-wide.

People.ai automated contact and activity capture and dynamically updated New Relic’s CRM, enabling the company to capture over 100,000 contacts in the first six months, increase high-value activity data by 300%, and improve CRM health from roughly 50% to 90%, while surfacing early warning signs of customer churn. With People.ai, New Relic mapped activity to rep performance, optimized sales coaching, and improved pipeline visibility, marketing attribution, and customer retention/expansion efforts.

New Relic

Art Harding

GVP of GTM Strategy and Operations