Case Study: Leading Medical Device Manufacturer achieves ABM-ready CRM — 20,000+ contacts unlocked with People.ai Data Foundation

Leading Medical Device Manufacturer’s Journey to Account Based Marketing

Leading Medical Device Manufacturer, a global leader in structural heart and hemodynamic monitoring technologies, needed to move to account-based marketing but found its CRM data incomplete and sales and marketing databases out of sync. Manual contact entry left key email addresses, specialties, and stakeholder associations missing in Salesforce, preventing targeted digital campaigns and slowing ABM execution. To solve this, the company turned to People.ai and deployed the Data Foundation contact and activity capture solution.

People.ai’s Data Foundation automatically captured inbox and activity data, matched contacts to accounts and opportunities, and populated Salesforce with missing details, unlocking over 20,000 contacts in the first year. The result was improved sales‑marketing alignment, more effective ABM campaigns with fewer “unknown” visitors, and better visibility for reps to engage the right stakeholders — positioning the organization to scale ABM and adopt additional People.ai Revenue Solutions.