Case Study: Zoom Video Communications achieves 42% increase in rep bookings with People.ai

How Zoom used People.ai to Increase Rep Bookings by 42%

Zoom Video Communications, the market leader in video collaboration, faced a disconnect between sales activities and outcomes: managers relied on manually updated spreadsheets maintained by a single person and couldn’t identify or scale the behaviors that drove top performance. To address this, Zoom partnered with People.ai and implemented People.ai’s Sales Solution to capture and analyze rep engagement and surface clear leading indicators.

People.ai deployed an automated platform that correlated sales activities with results, distilled complex data into actionable coaching (notably the “40 meetings per rep per month” benchmark), and gave managers account- and opportunity-level visibility. The impact: $6M in YoY bookings, rep bookings up 21–49% across segments, a 43% QoQ pipeline increase, and a 37% rise in average meetings per rep—outcomes credited to People.ai’s solution.

Zoom Video Communications

Brian McEnrue

Sales Enablement Analyst