Case Study: Hexagon PPM achieves 30% more customer meetings and expanded market reach with People.ai

Hexagon PPM Transforms its Sales Strategy with People.ai Data and Insights

Hexagon, a global leader in sensor, software and autonomous solutions, tasked its PPM division with expanding into new markets after a decade of industry disruption—but lacked the go-to-market visibility, processes and sales technology to do so. To address this, Hexagon PPM adopted People.ai as the backbone of its GTM tech stack, using People.ai data and insights to reassess coverage models, sales activities and deal engagement.

People.ai helped Hexagon PPM assess pipeline health, capture 746,000 sales activities, and ingest 80,000 new contacts into CRM with accurate roles and affiliations, fueling a new GTM strategy and improved manager coaching. As a result, Hexagon PPM achieved a 30% increase in meetings with existing customers, a 25% increase in net new business meetings, better forecasting and opportunity decision‑making, and measurable gains in seller productivity and win rates through People.ai-driven insights.

Hexagon

Eric Chapman

Vice President Sales Operations & Enablement