Case Study: Cisco achieves stronger win rates and GTM transformation with People.ai

Cisco’s Go-To-Market Evolution with People.ai

Cisco, a global software and networking leader with more than 86,000 employees, needed better strategic foresight, stronger CRM integration, and tailored reporting to support a rapidly evolving go-to-market model. After its previous solution fell short, Cisco looked for an AI-native GTM platform that could unify data, reduce administrative burden, and better support its 20,000 sellers.

People.ai provided Cisco with a unified revenue intelligence platform combining engagement, conversation, and deal intelligence, integrated with Salesforce and the rest of Cisco’s tech stack. The rollout grew from a 400-user pilot to more than 20,000 global sellers, capturing up to 1.8 million sales activities per hour and delivering a 21% increase in win rate, a 30% reduction in QBR prep time, and 4 million sales engagements matched in CRM.

Cisco