Case Study: Nebraska Medicine achieves HIPAA-compliant digital marketing and improved attribution with Penrod Destinations

Nebraska Medicine improves HIPAA-compliant marketing attribution with Penrod

Nebraska Medicine faced the challenge of needing to run measurable digital marketing campaigns while ensuring full HIPAA compliance. The health system relied on ad platforms like Google and Meta, but the extensive data collection of these platforms created a risk of violating patient privacy regulations, which would also remove their ability to measure campaign performance. They turned to the vendor Penrod and its product, Destinations, for a solution.

Penrod's Destinations solution provided a secure platform that sits between Nebraska Medicine's digital properties and their ad platforms, stripping out protected health information and digital identifiers before data reaches third parties. This allowed Nebraska Medicine to run fully compliant campaigns while preserving the conversion data needed for measurement. As a result, they achieved improved campaign attribution, better ROI measurement, and the ability to launch more targeted campaigns with confidence.

Nebraska Medicine