Case Study: a major healthcare provider achieves HIPAA-compliant full-funnel conversion tracking with Penrod Destinations

Major Healthcare Provider enables HIPAA-compliant appointment tracking with Penrod

A major healthcare provider struggled to measure the full return on investment of its digital advertising due to HIPAA compliance requirements. Their marketing team could track ad clicks but could not see which campaigns led to booked appointments in the MyChart patient portal, creating a significant blind spot. They partnered with vendor Penrod to implement its Destinations solution to bridge this gap.

Penrod Destinations created a HIPAA-compliant bridge between ad clicks and conversions by de-identifying user data before sending it to ad platforms. This solution provided the healthcare provider with full-funnel conversion tracking, allowing them to measure true conversion rates, optimize ad spend for appointments, and run effective A/B tests. As a result, the marketing team could finally allocate its budget to the most effective campaigns and channels.