Case Study: Gilson achieves faster, more efficient quoting with Penrod and Salesforce CPQ

Gilson cuts quote creation time in half with Penrod

Gilson, a life science company, faced an inefficient and manual quoting process. Their existing configure-price-quote tool was unwieldy, taking sales staff up to an hour to create a single quote. This system lacked integration with other platforms, forcing the team to waste time toggling between applications and manually ensuring data accuracy. Vendor Penrod reviewed these challenges and identified the need for a streamlined solution.

Penrod implemented Salesforce CPQ to automate and simplify Gilson's quoting. This solution integrated seamlessly with Gilson's existing Sales Cloud and other tools, eliminating duplicate data entry. The new system cut the time to generate quotes by half, allowing the sales team to respond to more opportunities and produce necessary documents with a single click.

Gilson