Case Study: Bionano achieves a clear Salesforce vision and stronger data integrity with Penrod Advisory Services

Bionano creates a unified Salesforce roadmap with Penrod to eliminate duplicate data

Bionano, a company focused on genomic analysis systems, faced significant challenges due to a lack of a high-level vision for its Salesforce platform. This resulted in poor data integrity, duplicate objects, and inefficient processes, which were exacerbated after key acquisitions. They partnered with vendor Penrod to gain clarity on how to architect their platform for success using its Engage Advisory Services.

Penrod provided a solution by first assessing the current state and then designing a clear, actionable roadmap. This roadmap outlined steps to achieve an ideal platform guided by a unified data model, which enhanced processes across marketing, sales, and support. As a result, Bionano established a foundation for sustainable growth with improved data integrity and the ability to effectively manage leads, contacts, and accounts for informed decision-making.

Bionano