Case Study: Zmags achieves GDPR compliance and saves six weeks of development with Pendo

Zmags Saved Six Weeks of Development Using Pendo to Execute GDPR Strategy

Zmags, a digital content-creation platform, needed a fast, auditable way to get customers to accept updated Terms and Conditions and a new Privacy Policy to comply with the EU’s GDPR. Although Zmags already used Pendo for in-app personalization and onboarding, the GDPR deadline created a cross-functional push to present legal updates and capture customer consent without a lengthy engineering project.

Zmags used Pendo’s in‑app guides to present the required notices at login, block access until users accepted the terms, and record responses for reporting and follow-up. This approach gave them built-in analytics and documentation, avoided building new infrastructure, and saved an estimated 4–6 weeks of development and testing time while ensuring compliant tracking of customer consent.

Zmags

Kristen House

Senior Product Manager