Case Study: Valassis achieves greater user insights by segmenting internal and external users with Pendo

Valassis MaxPoint segments internal and external users for greater insight

Valassis’ MaxPoint Intelligence Platform is a hyper-local advertising product that began as an internal tool but had to be migrated for direct customer access. The team faced the challenge of making the application externally robust while gaining detailed visibility into both internal and external user behavior to guide product and UX decisions.

To solve this, MaxPoint used Pendo to tag features without engineering effort, segment internal and external users, and track which features get the most use. This approach augmented user testing, sharpened product prioritization, and delivered clearer insights into behavior so the team could focus development on the highest-impact areas.

Valassis

Eddie Howard

Manager of Product Management