Case Study: TUNE achieves a 20% increase in monthly committed revenue and a 27-point NPS lift with Pendo

TUNE drives new customer engagement, maintains existing customer loyalty with Pendo

TUNE, a marketing-technology company that helps brands manage partner programs across web and mobile, faced two big shifts: consolidating from two products into one and expanding its target market from ad networks to direct-marketing teams. That forced TUNE to onboard an entirely new customer segment while keeping existing customers happy, build new pricing and experiences, and get a single view of product usage and customer sentiment to track progress.

TUNE implemented Pendo (product analytics, in-app messaging, NPS, Feedback) integrated with Salesforce to segment users, tailor onboarding and messaging, gather feedback, and surface product and support signals for sales and success. The results: NPS rose 27 points in four months, net new contracts hit record levels, and monthly committed revenue increased 20% over 18 months — while the company accelerated roadmap decisions and improved customer engagement and retention.

TUNE

Josh Todd

Principal Product Manager