Case Study: Bonfire achieves better user guidance with Pendo

Sparking curiosity in a community-focused field

Bonfire, a company that helps government agencies work smarter in the public-sector procurement space, wanted a better way to support first-time users submitting bids or RFPs. Using Pendo, Bonfire looked for a low-lift way to answer common questions about timelines, setup, and what to expect without relying heavily on engineering resources.

Pendo helped Bonfire create targeted in-app guides that appear after a user submits a procurement request, delivering helpful benchmarks, metrics, and next-step guidance based on the request category. The result was a more relevant and actionable user experience, with Bonfire using Pendo to share knowledge more effectively and improve onboarding for its users.

Bonfire

Doug Mackendrick

Manager, Product Management