Case Study: ShippingEasy achieves 2x feature adoption and shrinks development cycles from months to days with Pendo

ShippingEasy innovates fast to improve logistics for small online retailers

ShippingEasy helps small, independent online retailers manage multichannel shipping and fulfillment, but its product team struggled to quickly identify and reach the right users to improve niche features across complex workflows. Manual research and email outreach made it slow and costly to validate changes, stretching development cycles from months and creating friction for merchants who rely on specific tools like "Split Quantities."

By using Pendo to target active users with in-app guides and polls, ShippingEasy gathered rapid, high-response feedback (55% then 83%), validated a prototype (71% approval), and collapsed the feedback-to-development cycle from months into days. The targeted process saved hours of manual work, doubled median usage of the enhanced feature among its users, and accelerated feature adoption and product improvements across the platform.

ShippingEasy

Gregg Sporar

Product Operations Analyst