SaaS in the Enterprise - Customer Case Study

While Invoca is great at analyzing incoming smartphone data calls, it could not generate any data on how its application was used. Invoca hit the classic build-or-buy dilemma. It could peel off some software engineers, and craft an in-house solution. But that would subtract from the fast pace of upgrades and improvements any SaaS firm promises its customers. Or Invoca could focus on its SaaS mission by hiring another SaaS firm to deliver the in-app analytical package. So Invoca retained Pendo.