Case Study: Raildiary doubles product stickiness and onboards hundreds of rail construction workers with Pendo

Raildiary drives adoption among railway construction field workers

Raildiary is a field-data platform for rail construction that helps teams collect scheduling, safety, and resource information in real time across projects that span miles and involve hundreds of workers. The company faced a critical adoption challenge: the product only delivered value if often tech‑averse, veteran field workers reliably used the app, and lack of user adoption threatened project delivery and client relationships.

Raildiary partnered with Pendo to onboard workers via in‑app guides, capture granular usage analytics, and deploy targeted messages and reminders. Insights revealed bottlenecks (e.g., a time‑entry form section) that developers automated, and text reminders nudged users to complete shifts. The result: hundreds of field users onboarded, product stickiness doubled from 22% to 44%, a struggling project was salvaged and now supports 120 users adding over £1M in annual value, and the team reduced support load while proving clear ROI to clients.

Raildiary

Will Doyle

Founder