Case Study: Pushpay drives higher feature adoption and user engagement with Pendo

Pushpay uses Pendo to put users at the center of their launch strategy

Pushpay, a leading church technology provider serving more than 14,000 organizations worldwide, needed a better way to communicate feature releases and drive adoption across a highly diverse user base. The company turned to Pendo, using Pendo Analytics and In-app Guides to better target messaging, gather feedback, and help users discover new functionality.

With Pendo, Pushpay personalized in-app launches, onboarding walkthroughs, surveys, and targeted announcements to reach the right users at the right time. The results were strong: a cryptocurrency giving feature reached its 3-month adoption goal in just one week, and another integration drove 44 customer setups, 22 feedback responses, 11 delayed survey responses, and more than $23 million in transactions processed.

Pushpay

David Royall

Product Marketing Manager