Case Study: Flowhub achieves faster customer communication and compliance-driven feature adoption with Pendo

Pendo fuels fast communication, iteration for cannabis tech innovator Flowhub

Flowhub is a purpose-built cannabis retail platform that helps dispensaries operate compliantly across complex, state-by-state regulations. After a $23M Series A, the product team needed a fast, reliable way to notify busy dispensary customers about compliance changes and new features, drive adoption, and gather real-world usage insight across multiple markets.

By adopting Pendo, Flowhub implemented in-app notifications, segmented analytics, and shared dashboards that surface feature usage by state and cohort. The result: faster, more reliable communication of compliance updates, higher self-serve adoption, clearer prioritization of product investments, reduced support overhead, and measurable insights (for example, Colorado customers are three times likelier to join loyalty programs than other states) to guide data-driven product decisions.

Flowhub

Nico Lewis

Product Manager