Case Study: Realtor.com achieves evidence-based product decisions and faster experimentation with Pendo

Pendo as a staple of Realtor.com’s tech stack

Realtor.com, led by product manager Dave Masters, adopted Pendo to address needs around user onboarding, in-app surveying and NPS across two distinct products—My Home (for homeowners) and Doorsteps (for renters). They needed a way to understand differing user behaviors and measure engagement to prioritize product work.

Using Pendo’s analytics and experimentation features, the team tracks click streams and funnel metrics, runs tests on new features, and validates investments before committing to large builds. This approach uncovered a low-converting idea early, saved development time, and gave Realtor.com the evidence-based insights to continue experimenting and building better products.

Realtor.com

Dave Masters

Realtor.com