Case Study: Keap achieves 10x feature adoption with Pendo

Keap used in-app announcements to increase feature adoption by 10x

Keap, the Chandler, Arizona-based sales and marketing platform for small businesses, needed a better way to understand product usage and drive feature adoption. Before Pendo, Keap struggled with fragmented analytics and in-app guidance tools, plus performance issues and limited visibility into how customers were using new features.

Pendo provided Keap with a unified platform for product analytics and in-app guides, helping teams target messages more precisely and analyze usage by customer segment. The results included a 10x increase in feature adoption, with some features seeing up to a 1000% jump in usage within a week after a guide was launched, and stronger webinar attendance and broader internal use across product, design, marketing, and customer experience teams.

Keap

Todd Meyer

Product Manager