Case Study: Invoca achieves higher customer satisfaction and feature adoption with Pendo

Invoca grew feature adoption and customer satisfaction

Invoca is a marketing‑tech company that provides call‑intelligence for marketers, helping them attribute, analyze, and act on phone‑call interactions. Although Invoca collected rich data for customers, they lacked visibility into how customers were using their own application, forcing product decisions to be made on assumptions rather than user behavior—so they needed an easy way to instrument the product for actionable usage data across 5,000+ users.

After adopting Pendo, Invoca quickly instrumented the app and used heat maps, Path analysis, in‑app guides and tooltips, and NPS polling to both observe and engage users. Pendo revealed users bypassing a redesigned UI, allowing Invoca to restore key summary data, prompt users to update bookmarks (eliminating visits to the old page), and drive adoption of a new search bar with a targeted tooltip—resulting in higher feature adoption and improved customer satisfaction.

Invoca

Amy Andriano

Product Experience Manager