Case Study: Zorbit's Math boosts targeted engagement and drives 30+ conversions per guide with Pendo

How Zorbit’s Math used Pendo to improve campaign targeting and increase conversions across their website with analytics and in-app guides

Zorbit’s Math, a Carnegie Learning edtech company serving K–3 educators, launched a new marketing site and needed a single platform to engage end users and drive conversions among its highest‑value personas. They faced the challenge of tracking site behavior, surfacing timely messaging without feeling like overt marketing, and converting visitors into leads and webinar registrants.

Using Pendo’s analytics and in‑app guides, Zorbit’s segmented audiences, served dynamic CTAs (like date‑aware webinar sign‑ups), and promoted email subscriptions and targeted resources. The approach increased site views and engagement, fed lead data into their CRM, and produced an average lift of 30+ additional conversions per landing page referred from guides, while also creating small moments of delight for users.

Zorbit's Math

John Lander

Marketing Operations and Lead Gen Specialist