Case Study: Top Hat automates renewals and boosts engagement with Pendo

How Top Hat used Pendo to reimagine their vision of marketing outreach, automate labor-intensive processes, and communicate with customers in the moments that matter most

Top Hat, an education software company that transforms classroom engagement through students’ smartphones, asked its marketing team to support a large renewal campaign. Traditional email outreach had low engagement and created a heavy, manual administrative burden for customer success and sales, so the team needed a more effective, scalable way to reach users in the moments that mattered.

They deployed Pendo in‑app guides with branching yes/no flows that surfaced until users responded and integrated with existing tools like Marketo. This automated the once‑manual renewal process, produced a large increase in campaign engagement versus email, reduced administrative work for account reps, and enabled further cross‑team, scalable communication initiatives.

Top Hat

Matthew Walcher

Web Developer, Marketing