Case Study: University of Phoenix achieves improved student engagement and course enrollment with Pendo

How the University of Phoenix helps students achieve their education goals with Pendo

The University of Phoenix, which serves working adults juggling jobs and family commitments, needed a scalable way to connect with students in real time to keep them on track for course and degree completion—especially during platform migrations and the sudden disruptions of COVID-19. Advisors couldn’t reliably reach every learner individually, so the university looked for an automated, targeted communication channel to onboard students, prompt enrollment, and deliver timely resources.

By implementing Pendo’s in-app guides and analytics, the university launched segmented, automated messages to onboard learners, nudge students to register for next courses, and rapidly share pandemic resources like webinars and the Virtual Teaching Academy. The result: clearer, faster communication that reduced advisor outreach, improved student engagement and progression, supported data-driven product decisions, and helped thousands of educators access critical resources during COVID-19.

University of Phoenix

Michael Hilton

University of Phoenix