Case Study: Symantec achieves stronger product adoption and user success with Pendo

How Symantec Endpoint Security ensures product adoption and user success with Pendo

Symantec, the cybersecurity leader behind Symantec Endpoint Security Complete, faced the challenge of moving its flagship endpoint security product from an on-premises model to a cloud-native experience without confusing long-time users or hurting adoption. The team needed better visibility into how customers used the new platform, where they got stuck, and how to support migrations and drive product success with Pendo.

Pendo helped Symantec analyze user behavior, predict large cloud migrations, and deliver targeted in-app guides, messaging, and surveys to improve onboarding and feature discovery. Using Pendo’s analytics, funnels, segmentation, and Product Engagement Score, Symantec increased webinar attendance, improved feature adoption, and sped up monthly reporting, while becoming more proactive and customer-centric with Pendo.

Symantec

Adam Licata

Product Management Lead for the Flagship Endpoint Security Product