Case Study: ResMan achieves a 12–67% lift in feature engagement and makes release notes fun with Pendo

How ResMan used Pendo guides to make release notes fun

ResMan, a property‑management software platform, faced the common problem that users skip dense release notes and view updates with a negative stigma. Senior product manager Sarah Taffe wanted to make release days something customers looked forward to and actually engaged with.

Using Pendo in‑app guides, the team turned release notes into playful song‑lyric guides—reworking hits like “Whoomp! (There It Is),” “Sweet Child O’ Mine,” and “Dancing in September”—and launched a new musical guide with each release. The approach boosted feature engagement by 12–67%, drove social buzz, and left users saying the company brings joy to customers and makes releases fun.

ResMan

Sarah Taffe

Senior Product Manager at Property Management Software Platform