Case Study: PetDesk achieves a more collaborative, product-led mindset with Pendo Feedback

How PetDesk cultivated a more collaborative, product-led mindset with Pendo Feedback

PetDesk, a company that helps pet parents and veterinarians manage pet care and practice communication, needed better visibility into how customers were actually using its products. With Pendo and Pendo Feedback, the team wanted a more scalable way to understand behavior, capture customer input, and turn anecdotal feedback into data-backed insights for its voice-of-customer efforts.

Pendo helped PetDesk combine product analytics with qualitative feedback to prioritize roadmap decisions, identify friction points, and improve visibility across product and customer-facing teams. Using Pendo Feedback, analytics, in-app messaging, Retention, and Data Explorer, PetDesk better tracked feature adoption and request trends, strengthened internal collaboration, and made employees feel more included in shaping the product’s future.

PetDesk

Shona Fenner

Product Manager