Case Study: Okta achieves a 25% increase in product adoption and 57% more user-submitted feature ideas with Pendo

How Pendo powers Okta’s end-to-end analytics and product adoption process

Okta, the identity company that helps organizations manage access to dozens of apps, needed a faster, more reliable way to understand how customers used its platform, collect product feedback, and drive adoption—without tying up engineering resources in lengthy reporting and survey builds. Prior to Pendo, analytics were fragmented, manual surveys consumed months of developer time, and product teams lacked a single source of truth to inform planning and measure feature adoption.

By embedding Pendo across the product, Okta gained retroactive analytics, in-app guides, targeted surveys, and a centralized Feedback channel to close the loop between usage data and user outreach. The result: a single source of truth covering ~90% of the app, rapid executive reporting, accounts guided with Pendo saw a 25% lift in adoption, 57% quarter-over-quarter growth in user-submitted ideas (440 new ideas), improved NPS measurement and retention, and reduced engineering overhead for guides and surveys.

Okta

Katie Le

Senior Product Manager