Case Study: Magnus Health achieves transparent, efficient roadmapping with Pendo Feedback

How Pendo Feedback revolutionized the roadmapping process at Magnus Health

Magnus Health, a leading provider of student medical record software, faced a broken feedback loop: client services manually logged product requests in Salesforce, exported and reviewed them one-by-one, and important insights were frequently overlooked. The time-consuming process made roadmap decisions slow and opaque for stakeholders.

By implementing Pendo Feedback with single sign-on and introducing it at their annual stakeholder conference, Magnus created a streamlined workflow—product owners review incoming items, mark them “Awaiting Feedback,” and stakeholders prioritize from a Pendo SmartList during weekly "Feature Request Fridays." The change delivered rapid improvements in roadmap transparency and efficiency, uncovered competitor-driven feature ideas, and surfaced new market and product insights via Receptive, allowing Magnus to focus more on care and less on process.

Magnus Health