Case Study: Species360 achieves balance between member demand and product strategy with Pendo Feedback

How Pendo Feedback Helps Species360 to Balance Customer Demand with Product Strategy

Species360 is a global database used by zoos, aquariums, and conservation parks to manage animal health and breeding programs. They struggled with an overwhelming volume of mixed support tickets and idea submissions from 8,000 users, creating duplicates and an unmanageable monthly prioritization process that made it impossible to extract meaningful product insights.

They implemented Pendo Feedback for its simple setup and clean UI, migrating legacy feedback quickly (main integration in a day, full implementation within a week) and enabling members to vote and prioritize ideas via in-product sign-in. The result: a reorganized dev process that balances member demand with product strategy, a stronger community around feature ideas, clearer member priorities via voting and sliders, and more focused product development.

Species360

Elisabethn Hunt

Member Support and Training Director