Case Study: Oliver James doubles Salesforce feature adoption with Pendo

How Oliver James doubled Salesforce feature adoption

Oliver James, a global staffing and recruiting firm, relied on a heavily customized Salesforce CRM to power its sales and recruitment workflows, but struggled with low feature adoption and costly, time-consuming employee training across time zones. Before Pendo, communicating changes often meant running seven or eight webinars over two weeks, and the company lacked visibility into where reps were getting stuck in the system.

Using Pendo Analytics and in-app guidance, Oliver James personalized communications, tracked usage, and gathered user feedback to improve Salesforce adoption and workflow completion. With Pendo, the company doubled feature adoption and improved workflow completion by 15%, while also making faster data-driven decisions about future development.

Oliver James

Alec Dewell

Senior Product Manager