Case Study: MineralTree achieves 75-100% lift in feature traffic with Pendo in-app guides

How MineralTree used a Pendo in-app guide to improve the navigation in their app—without relying on engineering resources

MineralTree, an accounts-payable automation platform, launched a powerful analytics feature that users struggled to find because its placement didn’t match actual user workflows. With limited engineering availability and lagging adoption, the product team needed a fast, non-development way to increase visibility and drive usage.

They used a Pendo in‑app guide styled as a native, persistent button on the dashboard to effectively “reposition” the feature overnight without engineering work. The change drove a 75–100% increase in traffic to the feature, earned strong customer and executive praise, and bought the team time while they plan a permanent implementation.

MineralTree

Jose Garcia

Senior Product Manager