Case Study: Mimecast achieves double-digit engagement and product-led growth with Pendo

How Mimecast drove ‘double-digit’ engagement and product-led growth with Pendo

Mimecast, a cybersecurity leader that protects email systems and trains employees, faced the challenge of driving adoption of new features, reducing product friction and support tickets, and scaling onboarding and internal enablement as it rapidly released new functionality. The company also needed a better way to collect user feedback and increase cross‑sell and upsell success across its customer base.

Mimecast implemented Pendo for product analytics, in‑app guides, tooltips, surveys, and Paths/Funnels, backed by a cross‑functional governance team and templates. The results included 35% engagement with its Threat Dashboard guide sequence and 33% customer adoption of the dashboard, 28,500 views/924 clicks/85 demo requests for a training campaign, 2,600 poll responses with 462 comments, thousands of training seats filled, and higher close rates for promoted trials (81% and 50% for specific features), delivering a sustained double‑digit lift in in‑app engagement and reduced support burden.

Mimecast

Beatrice Fabris

UX and Content Development Manager