Case Study: INvets boosts veteran engagement and fundraising with Pendo

How INvets serves those who served their country

INvets is an Indiana-based nonprofit founded by veterans that helps former service members return to the state and find civilian jobs through its career and community portal. The challenge was getting veterans to return and stay engaged after signing up, since deeper portal usage was strongly linked to successful job placement.

Using Pendo, INvets analyzed user behavior, identified a critical first-month engagement gap, and used In-app Guides plus segmentation to target superusers, testimonials, referrals, and community connections. Pendo’s insights improved retention and engagement, and the organization began using portal engagement data as a key business metric to strengthen fundraising and support future growth.

INvets

Simon Andrews

Owner of Hatchet Consulting, Technology and Marketing Partner