Case Study: Hive HR achieves 40% more user engagement with Pendo

How Hive takes the pulse of its product to refine the user experience

Hive is a Newcastle-based employee engagement platform that helps HR teams measure culture and retention through surveys, eNPS and expert support. As the company scaled and shifted from a sales-led to a product-led model, Hive lacked a centralized view of product usage, leaving Customer Success teams without visibility and straining engineering and support resources.

By adopting Pendo for analytics and in-app guidance, Hive quickly identified friction points, targeted outreach to users affected by bugs, and delivered branded guides for on-demand onboarding and UX fixes. The result: stronger customer trust, more efficient roadmap prioritization, and a new feature achieving 40% user engagement within its first 30 days—without tying up engineering resources.

Hive HR

James Heffernan

UX Designer