Case Study: GetAccept achieves higher conversions and reduced churn with Pendo

How GetAccept used analytics, segments, and in-app guides in Pendo to understand and target users with the greatest potential to move the needle

GetAccept, a sales engagement platform for proposals, digital sales rooms, and deal signing, shifted to a product‑led growth model and needed a better way to define, target, and engage high‑value product qualified leads (PQLs). The challenge was to capture in‑product behavior, surface intent to sales, and provide timely, relevant outreach without disrupting the user experience.

Using Pendo, GetAccept defined PQL criteria, built segments, and deployed in‑app guides and triggers that routed qualified users to region‑based specialists or complimentary onboarding. The program increased conversions and qualified sales opportunities, raised NPS and positive customer feedback, and reduced churn among paid users.

GetAccept

Alan Sincich

Associate Product Manager