Pendo
189 Case Studies
A Pendo Case Study
Follow Up Boss is a 25-person, fully distributed CRM for real estate teams that was collecting product feedback in ad hoc Basecamp folders—copy‑pasted customer requests with little structure, duplication, and no reliable way to prioritize or get detail for development decisions.
They implemented Pendo Feedback to centralize and organize requests, enable customer voting, and produce actionable reports. The team found the tool intuitive and easy to adopt, and now uses Pendo to communicate status to customers, collect richer details, save time on reporting, and make more informed product decisions that improve the customer experience.