Case Study: Follow Up Boss achieves streamlined feedback management and better product decisions with Pendo

A Pendo Case Study

Preview of the Follow Up Boss Case Study

How Follow Up Boss Manages Feedback more Effectively with Pendo

Follow Up Boss is a 25-person, fully distributed CRM for real estate teams that was collecting product feedback in ad hoc Basecamp folders—copy‑pasted customer requests with little structure, duplication, and no reliable way to prioritize or get detail for development decisions.

They implemented Pendo Feedback to centralize and organize requests, enable customer voting, and produce actionable reports. The team found the tool intuitive and easy to adopt, and now uses Pendo to communicate status to customers, collect richer details, save time on reporting, and make more informed product decisions that improve the customer experience.


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