Case Study: DonorDrive achieves higher feature awareness and adoption with Pendo

How DonorDrive used Pendo to drive awareness and adoption of new features for enterprise-level non-profits

DonorDrive, a fundraising platform serving enterprise‑level non‑profits, needed a better way to drive awareness and adoption of new features. Relying on email left announcements unopened or buried, capping engagement and providing little behavioral insight.

They experimented with Pendo in‑app guides, shifting from text‑heavy emails to image‑focused, targeted, snoozeable messages. This approach increased conversions on calls to action, delivered richer user behavior data, reduced support friction, and let users discover features on their own timeline.

DonorDrive

Michael Leal

Product Manager