Case Study: CreatorIQ achieves rapid, scalable feature adoption by capturing customer intent with Pendo

How CreatorIQ used Pendo to understand customer intent and set their new feature up for a successful launch

CreatorIQ, a software platform for brands and agencies running influencer marketing at scale, faced a challenge before launching a new paid-media feature: they had no simple, scalable way to gather customer interest and user intent. Prior outreach relied on email and one‑on‑one meetings, so the product team needed a centralized, automated method to measure demand without overburdening customer success.

They deployed Pendo in‑app guides and multi‑step surveys to poll users, segment interested customers, recruit beta participants, and deliver guided onboarding. The approach sped intent collection up 3–4x, helped them meet feature adoption goals within two weeks (with months to spare), produced a campaign at 250% of its intent/activation target, and improved cross‑team communication while reducing manual effort.

CreatorIQ

Colin Brophy

Product Experience Manager